[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.seros.cz\/jak-muze-youtube-pomoci-vasim-ne-video-kampanim-v-google-ads\/#Article","mainEntityOfPage":"https:\/\/www.seros.cz\/jak-muze-youtube-pomoci-vasim-ne-video-kampanim-v-google-ads\/","headline":"Jak m\u016f\u017ee Youtube pomoci va\u0161im ne-video kampan\u00edm v Google Ads.","name":"Jak m\u016f\u017ee Youtube pomoci va\u0161im ne-video kampan\u00edm v Google Ads.","description":"Pracoval jsem se spoustou klient\u016f na Youtube kampan\u00edch a ch\u00e1pu v\u0161echen ten \u010das a snahu vytvo\u0159it n\u011bjakou efektivn\u00ed video reklamu. Pracovali jsme tvrd\u011b na tom, abychom vytvo\u0159ili vlastn\u00ed videa, kter\u00e1 promlouvaj\u00ed k\u00a0rozd\u00edln\u00fdm obecenstv\u016fm na z\u00e1klad\u011b toho, jestli se pr\u00e1v\u011b nyn\u00ed ocitaj\u00ed v\u00a0trycht\u00fd\u0159i nakupuj\u00edc\u00edho nebo mo\u017en\u00e1 mnohem d\u00e1l. Ano, pou\u017e\u00edv\u00e1me tyto videa, abychom jimi poh\u00e1n\u011bli efektivn\u00ed… ","datePublished":"2020-02-16","dateModified":"2020-02-16","author":{"@type":"Person","@id":"https:\/\/www.seros.cz\/author\/#Person","name":"","url":"https:\/\/www.seros.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/15c4177f6d86975c976af12ba80b10af7add2f97f8786f8cf1596253472c0ea7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/15c4177f6d86975c976af12ba80b10af7add2f97f8786f8cf1596253472c0ea7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"seros.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.seros.cz\/jak-muze-youtube-pomoci-vasim-ne-video-kampanim-v-google-ads\/","wordCount":650,"articleBody":"Pracoval jsem se spoustou klient\u016f na Youtube kampan\u00edch a ch\u00e1pu v\u0161echen ten \u010das a snahu vytvo\u0159it n\u011bjakou efektivn\u00ed video reklamu. Pracovali jsme tvrd\u011b na tom, abychom vytvo\u0159ili vlastn\u00ed videa, kter\u00e1 promlouvaj\u00ed k\u00a0rozd\u00edln\u00fdm obecenstv\u016fm na z\u00e1klad\u011b toho, jestli se pr\u00e1v\u011b nyn\u00ed ocitaj\u00ed v\u00a0trycht\u00fd\u0159i nakupuj\u00edc\u00edho nebo mo\u017en\u00e1 mnohem d\u00e1l. Ano, pou\u017e\u00edv\u00e1me tyto videa, abychom jimi poh\u00e1n\u011bli efektivn\u00ed a cenov\u011b dostupn\u00e9 video kampan\u011b v\u00a0Google Ads, av\u0161ak m\u016f\u017eeme je tak\u00e9 pou\u017e\u00edt v\u00a0daleko v\u011bt\u0161\u00edm po\u010dtu reklamn\u00edch form\u00e1t\u016f na Google Ads. Poj\u010fme se proto spole\u010dn\u011b pod\u00edvat na ostatn\u00ed zp\u016fsoby, jak\u00fdm m\u016f\u017eete vyu\u017e\u00edt va\u0161e video reklamy krom\u011b toho, \u017ee je d\u00e1te na Youtube, abyste z\u00a0nich tak mohli vyt\u0159\u00edskat co mo\u017en\u00e1 nejv\u00edce hodnoty z\u00a0platformy, jak jen to je mo\u017en\u00e9.\u00a0\tKampan\u011b zobrazen\u00ed s\u00edt\u011b\u00a0Jedna z\u00a0nejv\u011bt\u0161\u00edch v\u00fdhod zve\u0159ej\u0148ov\u00e1n\u00ed reklam na Youtube je bezpochyby dosah, kter\u00fd bezesporu poh\u00e1n\u00ed pov\u011bdom\u00ed. Krom\u011b video kampan\u00ed m\u016f\u017eeme tak\u00e9 vyu\u017e\u00edt videa rozli\u010dn\u00fdmi zp\u016fsoby tak\u00e9 na s\u00edti zobrazen\u00ed. Tady je n\u011bkolik zp\u016fsob\u016f, jak\u00fdm m\u016f\u017eete vyu\u017e\u00edt v\u00e1\u0161 st\u00e1vaj\u00edc\u00ed video obsah na Youtube, abyste tak mohli vylep\u0161it va\u0161e kampan\u011b zobrazen\u00ed, kter\u00e9 ji\u017e m\u016f\u017eete m\u00edt spu\u0161t\u011bn\u00e9.\u00a0\tLightbox reklamy\u00a0Kdy\u017e vytv\u00e1\u0159\u00edte kampa\u0148 zobrazen\u00ed s\u00a0c\u00edlem \u201ezv\u00e1\u017een\u00ed produktu a zna\u010dky\u201c, m\u016f\u017eete vytvo\u0159it vlastn\u00ed lighbox reklamy, kter\u00e9 jsou ve skute\u010dnosti p\u011bkn\u011b z\u00e1bavn\u00e9 na zobrazen\u00ed. M\u016f\u017eete si tak tyto lighbox reklamy upravit \u0161irokou \u0161k\u00e1lou r\u016fzn\u00fdch element\u016f jako jsou obr\u00e1zky, obchodn\u00ed feed z\u00a0va\u0161eho obchodn\u00edho centra, zpr\u00e1vy, tla\u010d\u00edtka v\u00fdzvy, stylizace a samoz\u0159ejm\u011b videa.\u00a0U lightboxov\u00fdch reklam plat\u00edte za CPE (cost-per-engagement, cena-za-zapojen\u00ed) p\u0159ihazovac\u00ed strategii. Kdy\u017e je reklama viditeln\u00e1 pro u\u017eivatele, uvid\u00ed pouze n\u00e1hled obr\u00e1zku. U\u017eivatel mus\u00ed p\u0159ejet p\u0159es n\u00e1hled obr\u00e1zku my\u0161\u00ed a mus\u00ed zastavit kurzor na p\u00e1r sekund, aby mohl zhl\u00e9dnout obsah, kter\u00fd je uvnit\u0159 skryt\u00fd. Jakmile se reklama otev\u0159e, teprve pot\u00e9 bude inzerent platit. Jak\u00e9koliv akce, kter\u00e9 u\u017eivatel u\u010din\u00ed pot\u00e9, co se zapoj\u00ed a interaguje s\u00a0va\u0161\u00ed reklamou, jsou zdarma. K\u00a0obr\u00e1zk\u016fm m\u016f\u017ee u\u017eivatel tak\u00e9 interagovat s\u00a0videem a t\u00edm p\u00e1dem se zp\u00e1tky na mou webovou str\u00e1nku dostane kvalifikovan\u00fd u\u017eivatel. Jen tak n\u00e1hodou nekliknuli na mou reklamu zobrazen\u00ed.\u00a0 P\u0159ejeli p\u0159es n\u00ed kurzorem, prozkoumali danou reklamu, pravd\u011bpodobn\u011b zhl\u00e9dli m\u016fj video obsah a pot\u00e9 kliknuli, aby se dostali na mou webovou str\u00e1nku. Rad\u011bji bych nab\u00edzel zbo\u017e\u00ed \u010di slu\u017ebu zapojen\u00e9mu u\u017eivateli ne\u017e obecenstvu, kter\u00e9 nav\u0161t\u00edv\u00ed nev\u011bdomky webovou str\u00e1nku, videa mohou udr\u017eet pozornost u\u017eivatel\u016f a udr\u017eet jejich zapojen\u00ed s\u00a0reklamou.\u00a0\tResponzivn\u00ed reklamy zobrazen\u00ed\u00a0Pokud nenahr\u00e1v\u00e1te va\u0161e vlastn\u00ed reklamy do va\u0161ich vlastn\u00edch kampan\u00ed s\u00edt\u00ed zobrazen\u00ed, budete muset vytvo\u0159it responzivn\u00ed reklamu zobrazen\u00ed. Krom\u011b toho, \u017ee se jedn\u00e1 o v\u00fdchoz\u00ed mo\u017enost zobrazen\u00ed, tyto reklamy mohou b\u00fdt tak\u00e9 vyu\u017eity v\u00a0chytr\u00fdch kampan\u00edch zobrazen\u00ed. Z\u00e1le\u017e\u00ed na tom, jak\u00e9 prost\u0159edky nahr\u00e1v\u00e1te do reklamy, Google pou\u017eije strojov\u00e9 u\u010den\u00ed, aby nab\u00eddl to, co pova\u017euje za tu nejlep\u0161\u00ed kombinaci prost\u0159edk\u016f na z\u00e1klad\u011b p\u0159edchoz\u00ed historie v\u00fdkonnosti.\u00a0N\u011bkter\u00e9 z\u00a0v\u00fdhod, o kter\u00fdch Google mluv\u00ed na jejich podp\u016frn\u00fdch str\u00e1nk\u00e1ch pro responzivn\u00ed reklamy zobrazen\u00ed zahrnuj\u00ed p\u0159edev\u0161\u00edm \u00fasporu \u010dasu vytv\u00e1\u0159en\u00edm reklam, schopnost pou\u017e\u00edt responzivn\u00ed reklamy zobrazen\u00ed pro dynamick\u00fd op\u011btovn\u00fd marketing a roz\u0161\u00ed\u0159en\u00ed va\u0161eho dosahu na s\u00ed\u0165 zobrazen\u00ed, kdy\u017e p\u0159id\u00e1te video.                                                                                                                                                                                                                                                                                                                                                                                                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